Tag Archives: beer consumers

Artisan Wine, Craft Beer: Similar, yet different

Time really flies – This week marks five years since I worked my first day in a winery tasting room, changing my career life forever. Okay, it changed my life period. Working with wine has certainly been the most fun I’ve ever had at work. I mean seriously if you can’t have fun pouring wine, maybe you’re just not a fun person.

Recently I’ve been diving into the craft beer world for a new aspect of my job and I can’t help but think of where I was five years ago. At that time I knew that I liked wine and that was about it. I’ve learned a lot from many places including customers, co-workers, winemakers, managers, classes, seminars to mention a few. But there’s always more to learn especially in this every-changing industry.

Just like wine, I knew I liked beer – some beers more than others, but not much more than that. I’m excited to be learning more about this beverage I’ve been drinking for many years – I’ve never really thought about all it takes to make beer before. This isn’t a beer blog, so I won’t be posting regularly about the subject, but just thought it was interesting that there are so many similarities between the two industries.

One thing I’ve noticed is craft beer lovers are an extremely loyal and passionate group. They are also quite opinionated. Sounds like another category of alcohol drinkers I know. The ones I’ve been working with for the past half decade. I didn’t realize there were so many intricacies with beer, from the type of hops and yeast to some beers that are barrel-aged and so much more. All of these things equate to grape growing and wine making too where the yeast selection and type of barrels used all make unique flavors in the wine.

The only big difference seems to be the time it takes to get from production to the consumer is much quicker with beer. This is definitely a benefit to the brewer assuming they have buyers for their products. Quick turn around time is something that definitely doesn’t happen with wine.

Beer consumers are also very educated. They know their stuff. Working in a tourism industry, I have often spent time explaining how grapes are grown and how wine is made before getting into specifics of a particular wine. In the beer world, it seems as if the majority of drinkers are already educated leaving the conversation more about the specific products rather than an overview – which is why the details are so important.

Cheers!

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Filed under Artisan Alcohol, Brewing, Craft Beer, Wine, Winemaking